Coupang Play

Coupang Play (Korean: 쿠팡플레이) is a South Korean video on demand over-the-top streaming television service launched by Coupang in December 2020. It is based on the former Hooq's assets. After the 2022 Saturday Night Live Korea sketch lampooning Korean presidential candidates went viral, Coupang Play gained popularity with a reasonable subscription fee compared to other OTT services such as Netflix, Wavve and TVING. Coupang Play is included as part of Coupang's Rocket Wow paid membership.

With 6.34 million subscribers by August 2023, Coupang Play had the fastest year-on-year subscriber growth compared to other streaming platforms. After the addition of sports broadcasting, it had 8.05 million active users by January 2024. Along with live streaming sports, the increase in original programs has drawn more users.

In March 2025, Coupang Play acquired the exclusive South Korean rights to select English-language films and television shows from Max and Warner Bros. Pictures in a distribution deal with Warner Bros. Discovery.

Programming

Sports

Football

South Korea national football team
K League
Bundesliga (from 2024–25 season)
DFB-Pokal
Carabao Cup
La Liga (from 2023–24 season)
Ligue 1
England: Premier League, FA Cup (from 2025/26 season)
Eredivisie (from 2024–25 season) (Feyenoord matches only)
Major League Soccer (shared with Apple TV 's MLS Season Pass)
AFC (2025–2028)
- National teams
  - 2026 FIFA World Cup qualification (from third round)
  - AFC Asian Cup (2023, 2027)
  - 2026 AFC Women's Asian Cup
  - AFC Junior/Youth Championships
    - Men's/boys
      - AFC U-23 Asian Cup
      - AFC U-20 Asian Cup
      - AFC U-17 Asian Cup
    - Women's/girls
      - AFC U-20 Women's Asian Cup
      - AFC U-17 Women's Asian Cup
  - AFC Futsal Championships
    - AFC Futsal Asian Cup
    - AFC U-20 Futsal Asian Cup
    - AFC Women's Futsal Asian Cup
- Clubs
  - AFC Champions League Elite
  - AFC Champions League Two
  - AFC Women's Champions League